24 scents. 24 doors. Door 01 opens in Rate & vote

Rogue Borough

Carrello (0)

Ogni spruzzo, una dichiarazione.

Enter the borough

Be bold.
Go ROGUE.

01 · ARCADE
The Arcade

Twelve games. One winner a month. Most points across all games wins a full-size ROGUE.
02 · QUIZ
Find your scent

Five questions. Six scents. One that's yours, with the notes to prove it.

60 secto your match
03 · STORES
Find ROGUE

In NORMAL stores across Europe. Not on your shelf yet? Ask for it.

1,000+NORMAL stores

La Collezione

Sei eaux de parfum. Zero compromessi.

Vedi tutto

Fragranze audaci, fatte per farsi notare. Fatte per te.

Rogue Borough è un brand di fragranze nato per una nuova generazione. Audace, espressivo e senza scuse, il suo universo fonde profumo, attitudine e cultura street in fragranze fatte per distinguersi.

Fragranze audaci, fatte per farsi notare. Fatte per te.

Rogue Borough è un brand di fragranze nato per una nuova generazione. Audace, espressivo e senza scuse, il suo universo fonde profumo, attitudine e cultura street in fragranze fatte per distinguersi.

Six scents. Six characters.

Choose
your Rogue.

Tap a card to flip it

01 / 06Fan fave
Burning Throne
The Ruler
Burning Throne
Fresh
7
Sweet
5
Spicy
5
Woody
7
Burning Throne01
  • OpeningLemon, Ginger, Mango
  • CoreCedar Wood, Violet Leaves, Ginger
  • DepthMusk, Amber, Oak Moss
Best forSummer heat
“Burning Throne is best for summer heat ❤️‍🔥”
Get itIn NORMAL →
02 / 06Compliment magnet
Velvet Beast
The Charmer
Velvet Beast
Fresh
3
Sweet
7
Spicy
8
Woody
6
Velvet Beast02
  • OpeningCardamom, Elemi, Bergamot
  • CoreLavender, Guaiac Wood, Cinnamon
  • DepthVanilla, Amber, Musk
Best forRich parties you're broke at
“Love the Velvet Beast. I get compliments all the time”
Get itIn NORMAL →
03 / 06After dark
Midnight Affair
The Night Owl
Midnight Affair
Fresh
3
Sweet
7
Spicy
6
Woody
6
Midnight Affair03
  • OpeningPink Pepper, Neroli, Lemon
  • CoreRum, Clary Sage
  • DepthTobacco Leaf, Vanilla Bean
Best forAfter midnight
“I just bought it, it smells amazing 😻”
Get itIn NORMAL →
04 / 06Clean
Dream State
The Dreamer
Dream State
Fresh
8
Sweet
3
Spicy
2
Woody
6
Dream State04
  • OpeningLime, Bergamot, Bitter Orange
  • CoreBlack Tea, Neroli, Lily of the Valley
  • DepthAmber, Olibanum, Guaiac Wood
Best forEvery single day
“I have Velvet Beast and Dream State and they are PERFECT”
Get itIn NORMAL →
05 / 06Loud
Solar Riot
The Spark
Solar Riot
Fresh
8
Sweet
6
Spicy
4
Woody
5
Solar Riot05
  • OpeningLemon, Grapefruit, Ginger
  • CoreJasmine, Tangerine
  • DepthVanilla, Amber, Sandalwood, Patchouli
Best forMain-character days
Citrus that walks in like it owns the place. Sunglasses optional, attitude mandatory.
Get itIn NORMAL →
06 / 06Ice cold
Crystal Ocean
The Fresh One
Crystal Ocean
Fresh
9
Sweet
4
Spicy
3
Woody
2
Crystal Ocean06
  • OpeningPear, Bergamot, Ginger
  • CoreTangerine, Orange Blossom
  • DepthMusk, Amber
Best forGym, beach, first dates
Cold pear, clean musk, zero effort. Smells like you showered twice and have nowhere to be.
Get itIn NORMAL →
Ogni profumo, una ribellione. ROGUE BOROUGH

Straight from the comments

Don't take our word.
Take theirs.

01 · Value
“Absolutely the best perfumes for the price”
02 · Velvet Beast
“I'm at some kind of rich party, I'm broke 😭 and this Velvet Beast makes me smell like one of them”
03 · Burning Throne
“The Burning Throne is real nice. 10/10”
04 · Velvet Beast
“Love the Velvet Beast. I get compliments all the time”
05 · The Lineup
“All of them are good! I now own them all 💯”
06 · Midnight Affair
“I just bought it, it smells amazing”
07 · Value
“Insane for the price”
08 · Burning Throne
“Burning Throne is best for summer heat”
09 · Dream State
“I have Velvet Beast and Dream State and they are PERFECT”
10 · Owns all 4
“Best quality-price ratio on the market right now”
11 · Advice
“Go buy it, it's soo peak!”
01/11said on TikTok
Very good perfumes ngl
Best perfumes of all time
I got one of them ong, I love them
Velvet BeastVelvet Beast is better
Bro bought it today, love it 👏👏
Love your brand! 🥹
Banger 🤩
W brand ❤️🔥
Solar RiotSolar Riot 🎉
Burning ThroneI love these perfumes.
Peak
Have the lineup, gonna add the new one
fire ❤️‍🔥❤️‍🔥❤️‍🔥
💪💪💪
🔥🔥🔥
I can smell it from here yeah
Burning ThroneOfc Burning Throne
It's crazyyy good!! 🔥🔥
Har allerede købt 🙏🙏🙏
The bottle design 👌
I hope to find it in my local NORMAL store soon!
Burning ThroneI bought Burning Throne
I have that parfume and it's amazing
Jeg har allerede
Burning ThroneHave to go with Burning Throne, love the mango
I bought it yesterday
Nice man 🔥
Yo I am so excited for it 🔥
Can't wait! 😍🔥

You asked. A lot.

Is it in
my NORMAL?

Pick your country. We'll tell you straight.

Pick a country →1,000+ NORMAL STORES
?

1,000+ NORMAL stores carry ROGUE. Odds are good.

Find your store →Not on the shelf?
Ask the staff for it.

Sfida l'ordinario.

Rogue Borough è attitudine in bottiglia. Sei eaux de parfum audaci, create per fare il loro ingresso e restare a lungo dopo che hai lasciato la stanza. Niente di prudente. Niente di discreto. Pura personalità.

Trova il tuo profumo

ROGUE Borough 24 · Advent calendar

Door one
opens in.

00Days
00Hours
00Mins
00Secs

You decide 2027

Which vibe should we make next? Pick one and see what the borough thinks.

Get the drop
before everyone.

New scents, Arcade winners and the 2027 vote. No spam, no fluff.

Unsubscribe anytime.

Straight from the comment section

Your questions.
Our answers.

Asked on TikTok“when y'all releasing new fragrances”
Very sooon.24 new contenders are hiding in the advent calendar. You rate them, the best ones drop in 2027.
Asked on TikTok“Is it in Normal Sweden”
Yes.And in 1,000+ NORMAL stores across Europe. Find your store
Asked on TikTok“where to order?”
Two ways.Grab it in your local NORMAL, or order right here on the site. Shop the lineup
Asked on TikTok“do these get compliments”
Ask him.“Love the Velvet Beast. I get compliments all the time.” Real comment. We didn't pay him.
Asked on TikTok“can you guys send me one for free?”
Nope. But…Top the Arcade leaderboard this month and a full-size ROGUE is yours. Free. Earned. Enter the Arcade
Asked on TikTok“whats the best fragrance yall got”
Depends who you are.Five questions, sixty seconds, one match. Take the Scent Finder

L'essenza di Rogue Borough

Rogue Borough nasce dalla sfida: il rifiuto di confondersi con la massa e la visione di creare fragranze che si distinguono. Come il tempo e la pressione trasformano la pietra in qualcosa di eterno, Rogue Borough trasforma idee audaci in profumi indimenticabili.

Ogni fragranza è costruita con una cura senza compromessi, stratificando contrasti che accendono energia, sicurezza e individualità. Più di un profumo: è attitudine resa tangibile. Senza scuse, duratura, impossibile da ignorare.

Rogue Borough non segue le tendenze, ma il carattere. È l'essenza della ribellione raffinata e lo spirito della pura personalità, in bottiglia.

Lingua

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