Privacy Policy This Privacy Policy describes how rogueborough.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact If you have any questions, need more information about our privacy practices, or would like to make a complaint, please contact us by email at care@rogueborough.com.

Collecting Personal Information When you visit the Site, we collect certain information about your device, interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as “Personal Information”. See below for more details on what Personal Information we collect and why.

Device Information

• Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: Shared with our processor Shopify.
• Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order Information

• Purpose of collection: To provide products or services to you, fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products or services.
• Source of collection: Collected from you.
• Disclosure for a business purpose: Shared with our processor Shopify and other vendors like payment gateways, shipping, and fulfillment apps.
• Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

• Purpose of collection: To provide customer support.
• Source of collection: Collected from you.
• Disclosure for a business purpose: Shared as necessary to address your inquiries.
• Personal Information collected: Details you provide related to your support request.

Sharing Personal Information We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
• We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information, or to otherwise protect our rights.

Behavioural Advertising We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: Google Privacy Policy. You can also opt-out of Google Analytics here: Google Analytics Opt-out.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners.

Using Personal Information We use your personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you updated on new products, services, and offers.

Lawful Basis Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic Decision-Making If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making, including profiling, when that decision-making has a legal or otherwise significant effect on you. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include temporary blacklists of IP addresses and credit cards associated with repeated failed transactions.

Selling Personal Information Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

Your Rights

• GDPR: If you are a resident of the EEA, you have the right to access, port, correct, update, or erase your Personal Information. If you would like to exercise these rights, please contact us through the contact information above. Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on data transfers compliance with the GDPR, see Shopify’s GDPR Whitepaper.
• CCPA: If you are a resident of California, you have the right to access, port, correct, update, or erase your Personal Information. To exercise these rights, please contact us. You may also designate an authorized agent to submit these requests on your behalf.

Cookies We use cookies to enhance your browsing experience. Cookies are small amounts of information downloaded to your computer or device when you visit our Site. We use various cookies for functionality, performance, advertising, and social media or content. You can manage your cookie preferences through your browser settings. Blocking cookies may not prevent all information sharing with third parties like advertising partners. For more on managing cookies, visit allaboutcookies.org.

Do Not Track We do not alter our data collection and usage practices when we detect a Do Not Track signal from your browser due to the lack of a consistent industry understanding of how to respond to such signals.

Changes We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Complaints If you have any complaints, contact us by email or mail using the details provided under "Contact". If unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.

Thank you for choosing Rogue Borough.